How much does Facebook pay per view in 2026?

Facebook pays creators through Facebook Content Monetization. It started as a beta in October 2024 and merged three older programs into one: in-stream ads (ad breaks in longer videos), Ads on Reels and the Performance bonus. All three ended on August 31, 2025, so guides that still explain Facebook pay through in-stream ad breaks are out of date.

Content Monetization doesn't give you a share of the ads in a video. Meta pays for the performance of your eligible public reels, photos, stories and text posts, by:

• Qualified views: the views that count toward earnings (below).
• Watch time: Facebook says that as watch time on a reel or story goes up, a creator may earn more.
• Engagement: reactions, comments and shares help a post reach more people, and so earn more views.
• Where viewers are: the same views pay differently by region.
• Quality and originality: original posts are more likely to be recommended and to earn more.

Meta says Facebook paid creators nearly $3 billion in 2025, 35% more than in 2024, with 60% of it going to reels, and that the number of creators earning over $10,000 a year grew by more than 30%. You have to turn ads on in your content to take part.

Meta doesn't publish a rate. Since March 2026, your dashboard on Facebook shows your own Earnings Rate: approximate earnings per 1,000 qualified views. It moves with watch time, engagement, where your viewers are and the time of year, so two creators with the same views can earn very different amounts.

Few published figures name a source. Epidemic Sound's, from May 2026, is “around $0.10 per 1,000 qualifying views”, based on reports it doesn't name. Take it as a rough guide, not a rate:

For a million views elsewhere, creators report $400 to $1,000 from TikTok's Creator Rewards (on videos of a minute or more) and $30 to $200 from YouTube Shorts. YouTube's long videos pay far more per view, a reported $1.00 to $6.00 per 1,000: try your numbers in the YouTube money calculator, and see TikTok vs Reels vs Shorts for how the short-video apps compare. Many higher Facebook figures quoted online are for in-stream ads, which ended in 2025.

Not every view earns. Facebook leaves out:

• Repeat views from the same person in one session.
• Views shorter than 5 seconds, reels shorter than 10 seconds and stories shorter than 5.
• Views on posts that aren't public, were boosted, were deleted, or have ads turned off.
• Posts that break the Partner or Content Monetization Policies, and fake or inauthentic engagement.
• Posts crossposted from a Page you don't own or manage. Your own reels crossposted from Instagram still count.
• Posts under a copyright ownership claim, or in a language Content Monetization doesn't support.

Your dashboard breaks non-qualified views down into twelve reasons, so you can see which ones cost you. Copyright claims cost the most: if a reel uses material someone else owns, they can claim it, Meta holds the payout during the review (sometimes for weeks or months), and if the claim goes their way, they get the earnings.

Content Monetization pays for views. These are all the ways Meta lists to earn on Facebook, with who can join and how each pays:

Affiliate partnerships arrived in March 2026, starting with Amazon in the US and Shopee in Singapore, Malaysia, Vietnam, Indonesia, the Philippines, Thailand, Brazil and Taiwan. Subscriptions are open to Pages in countries including the US, the UK, Canada, Australia, India, Brazil and Mexico.

It's invite-only. Invitations come through official channels only: the Facebook app, email, Meta Business Suite and the Professional Dashboard. If you haven't had one, fill in the interest form: in your dashboard on the Facebook app (the old Professional Dashboard, now called Creator Dashboard or Business Dashboard), open the Monetization tab, then Content Monetization. Facebook says the form isn't an application and doesn't guarantee an invitation, and that it's sending invitations to millions of creators this year and plans open enrollment “in the near future”. Meta's pages don't list which countries the program covers.

To be eligible you need a Page or a profile in professional mode, to be 18 or older, ads turned on, and to follow Meta's Partner and Content Monetization Policies. Two programs skip the wait for creators with an audience elsewhere:

• Creator Fast Track (since March 2026) is for creators in the US, Canada, the UK or Australia who haven't posted a Facebook reel in the past 6 months, with a Facebook account at least 30 days old and, on Instagram, TikTok or YouTube, at least 20,000 followers and 30,000 video views in the last 60 days. Post 15 eligible reels a month, on 10 separate days, and Meta pays you for three months: $100 to $450 a month from 20,000 followers, $1,000 a month from 100,000 followers, $3,000 a month from 1,000,000 followers. You also get Content Monetization straight away. The reels can be ones you've already posted on other apps, as long as they're your original work and not already on Facebook.
• The Breakthrough bonus is for US creators 18 or older with an audience on another app, an Instagram professional account and a Facebook Page. If you're accepted, you're invited to Content Monetization and can earn up to $5,000 in bonuses in your first 90 days. Applicants with 20,000 or more followers elsewhere are reviewed first.

On July 14, 2025, Facebook announced that accounts that “improperly reuse someone else's videos, photos or text posts repeatedly will not only lose access to Facebook monetization programs for a period of time, but will also receive reduced distribution on everything they share”. When its systems find duplicate videos, it shows the copies less so the original gets the views, and it was testing links on duplicates that point to the original. It also said that in the first half of 2025 it had acted on around 500,000 accounts for spammy behavior or fake engagement and taken down around 10 million profiles impersonating large creators.

Meta was clear about the target: “the repeated reposting of content from other creators without permission or meaningful enhancements”. Reaction videos with your own commentary and trends with your own take are fine.

On March 13, 2026, it updated its originality guidelines. With its Help Center, they say:

• Original: content filmed or produced by the creator or owner of the Page or profile, including clips of a show posted by its producers, talent or network.
• Also original: reels using others' content where the focus is you on screen presenting something genuinely new, like fresh information, analysis or a better storyline.
• Unoriginal: re-uploads of posts you had no role in, and minor edits to someone else's content. Meta's list includes borders, watermarks, only adding an on-screen caption or title, background music, a speed change, subtitle transcripts, narrating what's already on screen, watching along, and stitching clips together.

Creators who keep posting mainly unoriginal content may have their account made non-recommendable and demonetized, and decisions can be appealed. Meta says views and time spent on original reels about doubled in the second half of 2025 compared with a year before.

For clippers, Facebook is one more place to post the same clips, within the rules:

• With permission, and where the campaign counts Facebook. A clipping campaign is your permission to post someone's content, and it names the apps it pays for. Content Rewards' terms list Facebook among the accounts you can connect, but each campaign decides. What permission does and doesn't cover is in is clipping legal?
• Don't expect Facebook to pay you for them. A clip of someone else's video with captions added is unoriginal by Meta's rules, so it doesn't earn from Content Monetization and gets less reach, permission or not. YouTube works the same way: see YouTube's reused content policy, for clippers.
• Original edits matter more here. An account that posts mostly unedited clips risks being made non-recommendable, which means fewer views for the campaign too. Your own on-screen take, with context or analysis, is what Meta counts as original.

The money is in the campaign: at $1.00 per 1,000 views, a million views on a campaign pays $1,000, against about $100 at the reported Content Monetization figure. Run your numbers in the clipping earnings calculator, and start with how to make money clipping.

If you're the creator, it's the other way round. Clips of your own show are original on Facebook, they can earn through Content Monetization, and Creator Fast Track takes reels you've already posted on other apps. The work is making enough of them: finding the moments, cutting on whole sentences, reframing to 9:16 and captioning each one by hand takes far longer than the posting.