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Hook generator for clips

The first line of a clip decides whether people keep watching. Type what your clip is about and get opening lines in six angles, ready to put on screen or in the caption.

A few words, like “my first marathon” or “investing at 20”.

Angle

12 hooks for the example, “quitting my job to stream”

  1. Nobody tells you what happens after quitting my job to stream.

  2. I wasn't going to post this, but here's the truth about quitting my job to stream.

  3. If you're thinking about quitting my job to stream, watch this first.

  4. The one thing I wish I knew before quitting my job to stream.

  5. Unpopular opinion: quitting my job to stream is overrated.

  6. Everyone's wrong about quitting my job to stream.

  7. I can't believe this happened during quitting my job to stream.

  8. My mom still doesn't understand quitting my job to stream.

  9. Would you ever try quitting my job to stream?

  10. Is quitting my job to stream actually worth it?

  11. 3 things I learned from quitting my job to stream.

  12. The 5-second rule that changed quitting my job to stream for me.

What makes a hook work

A question in their head. The best hooks open a loop the clip closes: what happened, what the mistake was, why everyone is wrong. People stay to find out.

Specific beats clever. “I quit my job to stream full time” says more than “my crazy story”. Name the thing.

Promise only what the clip delivers. A hook that oversells gets the first second and loses the rest, and how long people watch is what the apps reward.

Using a hook on a clip

Put the line on screen from the first frame, near the top, where none of the apps' buttons cover it (the safe zone checker shows where), and use it to start the post's caption. Then let the clip's own opening line carry on from it. To put it on the video, with the buttons' areas shaded as you place it, use add text to video. Saying it to the camera yourself? Put your script in the teleprompter and read it at your pace.

The hook is the first second. For the rest of the clip, read how to make clips that go viral.

Questions

What is a hook?

The first line of a short video: what people hear or read in the first second or two, before they decide whether to keep watching or scroll on. A good one makes them want to see what comes next.

Where do I put the hook in a clip?

On screen in the first second, as text over the top of the clip, and often in the post's caption too. If the clip itself opens on a strong line, the on-screen hook can set it up rather than repeat it.

How long should a hook be?

Short enough to read in a second or two: about ten words or fewer. Cut anything that doesn't make people curious about what's next.

How does the generator work?

It fills your topic into formulas that keep people watching, in six angles: story, advice, hot take, funny, curiosity, numbers. Shuffle for different ones, and edit the line you pick so it sounds like the clip.

Is the hook generator free?

Yes. There's nothing to sign up for, and it runs in your browser: what you type isn't sent anywhere.

Clips that open on the hook

Clyper finds the moments in a video that start strong, cuts each clip to open on its best line and scores it, so you post the best first.

or upload a video

Guides

More free tools