Glossary
The clipping glossary
The words clippers, streamers and short-form editors use, from CPM and campaign briefs to speaker tracking and safe zones: what each one means, why it matters for your clips, and what Clyper does about it.
52 terms · Updated
Clipping and getting paid
Campaigns, rates and the business of clipping.
- Campaign briefA clipping campaign's rules: the rate, minimum, cap, budget, footage, apps, posting rules and deadline every clip is judged on.
- Clip channelAn account that posts short clips of someone else's long videos, like a podcast's best answers or a streamer's wildest moments.Guide
- Clip farmingStaging moments on stream so they get clipped, or mass-posting other people's clips for views. Both can cost reach on the apps.
- ClipperSomeone who clips long videos into short ones: side hustlers, faceless channels, editors paid by clients and clipping agencies.Guide
- ClippingCutting the best moments of long videos, like podcasts, streams and interviews, into short vertical clips for TikTok, Reels and Shorts.Guide
- Clipping agencyA business that finds the moments, cuts and captions clips for creators and brands every week, or runs their short-form accounts.Guide
- Clipping campaignAn offer to pay clippers for the views their clips of a creator's content get, out of a budget, usually at a rate per 1,000 views.Guide
- Clipping nicheThe kind of creator you clip, and the audience your accounts build around them: podcasts, streamers, business, comedy and more.Guide
- Clipping platformA website where brands, creators and agencies post paid clipping campaigns, count the views on clippers' posts and pay them out.Guide
- Clipping rateWhat a clipper charges a client for clips: per clip, a monthly package or a retainer, worked out from time, costs and margin.Free tool
- Content RewardsThe clipping campaign app that started inside Whop: brands fund campaigns, clippers post clips and get paid for approved views.Guide
- CPMThe rate a clipping campaign pays per 1,000 views on each approved clip, before its minimum, its cap and any marketplace fee.
- Creator Rewards ProgramTikTok's program that pays per 1,000 qualified views on eligible videos of a minute or more, for accounts that meet its requirements.Guide
- Fair useA US rule that allows some uses of copyrighted work without permission, like commentary; courts weigh four factors, so it's no plan for clips.Guide
- RPMWhat a creator earns per 1,000 views: YouTube Studio shows it after YouTube's share, TikTok's Creator Rewards per 1,000 qualified views.
- YouTube Partner ProgramYouTube's program for earning from a channel: ad revenue from 1,000 subscribers plus 4,000 watch hours or 10 million Shorts views.Guide
AI clipping
How AI finds, frames and captions clips.
- AI clippingUsing AI to turn a long video into short vertical clips: it finds the best moments, then cuts, frames, captions and scores each one.
- Auto captionsCaptions made by speech recognition, timed to what's said, to edit and then burn into a video or download as an SRT or VTT file.Free tool
- Auto reframeCropping a wide video to 9:16 automatically and moving the crop with the people in it, following whoever's talking.Clyper feature
- Speaker trackingAI that keeps whoever is talking in the frame when a wide video is cropped to vertical 9:16, switching as people take turns.
- TranscriptWhat's said in a video, written down, by speech recognition or by hand; with its timings it becomes captions or subtitles.Guide
- Virality scoreThe number an AI clipping tool puts on each clip it makes: its guess, from the clip alone, at how well the clip will do.Guide
Clips, captions and formats
The shapes, layouts and captions of short videos.
- Animated captionsCaptions timed to the voice, a few words at a time with the word being said lit up, burned into the clip.Clyper feature
- Aspect ratioA picture's width compared with its height: 16:9 for YouTube videos, 9:16 for TikTok, Reels and Shorts.Free tool
- AudiogramA video made from audio: a podcast's cover art, a waveform that moves with the voice, and captions, to post where only video plays.Guide
- Brand kitA saved set of a channel's fonts, colors, caption styles and placement, so every clip comes out in the same look without restyling.
- Burned-in captionsCaptions drawn into the video's picture, so they show on every app and can't be turned off, unlike closed captions.
- Captions vs subtitlesCaptions give the speech and key sounds for viewers who can't hear; subtitles translate the dialogue for viewers who don't know the language.
- FacecamA streamer's webcam shown on screen during a stream, usually a box in a corner; in vertical clips it's stacked over the game.
- Highlight videoThe best moments of something long, joined into something short: a match in two minutes, a stream in five.Guide
- Karaoke captionsCaptions that highlight each word as it's spoken, filling a short line with color word by word, so viewers read in time with the voice.
- Podcast clipsShort vertical videos of a podcast's best moments, posted to TikTok, Reels and Shorts to bring new listeners to the full episode.Clyper feature
- Safe zoneThe part of a vertical video the apps' buttons, username and caption don't cover, where captions, faces and on-screen text stay visible.
- Short-form videoVideo made for a vertical, swipeable feed like TikTok, Reels or Shorts; YouTube counts square or vertical videos of up to 3 minutes as Shorts.
- Split screenTwo panels stacked in one vertical video: a streamer's webcam over the game, two people talking, or a clip over gameplay.Free tool
- SRT fileA plain text subtitle file: numbered blocks, each with the times it shows and a line or two of text.Guide
- Talking head videoA video of a person speaking, to the camera or to a guest, framed from the chest up: podcasts, interviews, sermons, lectures and vlogs.
- Vertical videoVideo taller than it is wide, usually 9:16 at 1080 × 1920 pixels: the shape TikTok, Reels and Shorts play full screen on a phone.
- VODVideo on demand: the saved recording of a live stream, kept for days on Twitch and Kick and archived as a video on YouTube.
Views and the algorithms
What the apps measure, and what they hold back.
- Cross-postingPosting the same clip on TikTok, Instagram Reels and YouTube Shorts, ideally from your own clean file rather than a download.Guide
- Engagement rateA post's likes, comments, shares and saves as a percentage of its views, or of the account's followers.Guide
- For You feedTikTok's main feed, which ranks videos for each viewer by predicting whether they'll watch, like, share, comment or skip.Guide
- HookWhatever makes someone keep watching once a video starts: its first line, the first words on screen and the first frame.Guide
- Hook rateThe share of people shown a video who keep watching past the first few seconds, usually 3-second views divided by impressions.
- RepurposingTurning a long video you've already made into short clips, so its best minutes reach people who don't follow you yet.Guide
- Retention rateHow much of a video people watch, as a curve, an average or the share who get past the first seconds.Guide
- Reused contentYouTube's term for others' videos posted without significant commentary, real edits or value of your own; a channel built on it can lose its ads.Guide
- ShadowbanWhen an app quietly limits who sees your posts, mostly by keeping them out of recommendations. The apps call it something else.
- Swipe-away rateThe share of times viewers swipe past a YouTube Short instead of watching it: the flip side of chose to view in YouTube Studio.
- Text hookA short line of on-screen text in a video's first seconds that tells viewers why to keep watching, even with the sound off.
- Unoriginal contentTikTok's rule that posts of unoriginal or reused material, with nothing new added, are ineligible for the For You feed.Guide
- Viral clipA clip the apps keep showing to more people because those who see it first watch it through, rewatch, share or comment.Guide
New to clipping?
Start with what clipping is and how to make money clipping, see which creators pay clippers, and work out a campaign's numbers with the free clipping earnings calculator. Clipping for campaigns? Clyper is built for clippers.
Turn any video into clips
Paste a YouTube link and get up to 30 vertical clips, framed on whoever's talking, captioned word by word and scored for their hooks.
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