An AI virality score on every clip, so you post the strongest first

When you paste a link, Clyper's AI reads the video's whole transcript and picks the moments worth clipping: ones that make sense on their own, open on a line that makes people need the next one and end right after the payoff, 20 to 60 seconds long, skipping sponsor reads. Each gets a hook score from 0 to 100: how likely its opening sentence is to stop someone scrolling, and the clip to keep them to the end.

It's asked to be strict, so the scores spread out and the order means something:

• 90 or above: rare and exceptional.
• 75 to 89: strong.
• 60 to 74: decent.
• 50 to 59: weaker, but still a moment that makes sense on its own. These fill the list when you ask for more clips than a video has strong moments. Nothing under 50 is kept.

On the site's own example clips, from 4 videos, the hook scores run from 64 to 80. The score also sets the order: clips come sorted by it, and when two picks overlap, the higher-scored one is kept.

It's read from the words. The hook score rates what's said, not the picture or the tone of voice, so a moment carried by a look or a laugh can play better than it scores. How scores like it work across clipping tools is in what a virality score is.

• Post the top of the list first. Your likeliest clip gets the most time to find its audience. On a campaign, get the highest scorers out early, while the budget lasts.
• Don't split hairs. A few points apart is close to a tie: between two clips like that, post the one you'd stop scrolling for.
• Test it on your accounts. Running several? Give each account its own clips, never the same one twice on one app, and note each clip's score beside how its first seconds held: its hook rate, or on Shorts its swipe-away rate. After a few weeks you'll know how far the score predicts your audience. More in how to run multiple clip accounts.
• Give the low scorers a second look. A low score often means a slow first line. Watch the clip, trim it to start on its strongest sentence, or write a sharper opening with the free hook generator. On Pro and Studio, each clip can also open with its hook as a headline for its first 4 seconds, which you can reword in the editor.
• Learn from the winners. When a clip takes off, look at how it opens (its hook) and how much of it people watched (its retention rate), and look for more moments like it in the next video.

A hook score is Clyper's version of a virality score: a number on each clip, made from the clip before it's posted, that puts a video's clips in order. It's named for what it rates: the opening, and whether the clip holds people once it has them.

Scales differ from tool to tool, so compare scores within one video, not across apps. OpusClip's help center says its Virality Score runs from 0 to 99 and isn't shown on its free plan; quso.ai's says every clip scores between 75 and 99. Clyper's hook score runs from 0 to 100, strictly, on every plan. More in Clyper vs OpusClip, and on what any score can and can't know in what a virality score is.

The hook score comes with every clip Clyper makes, on every plan, along with the cut on whole sentences, the framing on whoever's talking and captions on every word, up to 30 clips per video. See it at work on YouTube videos into Shorts, podcast clips and stream clips. Clipping for campaigns? See Clyper for clippers.