Instagram money calculator

Instagram doesn't pay a set amount per view. Its bonuses, the one program that pays for how posts perform, are invite-only and still a test, so the calculator leaves them out and adds up the three ways most accounts can earn:

1. Put in your followers, views per reel and reels a month. Your followers put you in a tier; your views are what the same posts would earn on other apps.
2. Add the sponsored posts you'd make a month. Each one is priced at the range brands pay your tier, or, if you price by views, at $5 to $25 per 1,000 views of a typical reel. The total shows the middle of the range, with the low and high ends under it.
3. Add gifts and subscriptions. Gifts pay $0.01 a Star. Subscriptions pay your price times your subscribers, less the 30% Apple and Google take of purchases in the app; Instagram's own share is 0% for now. With 100 subscribers at $4.99, that's about $349 a month.

It's an estimate before taxes. For every way Instagram pays, with its rules, read how much Instagram pays.

These are Influencer Marketing Hub's 2026 planning benchmarks, last updated October 7, 2026, and every top end is open. Reels generally cost more than a static post, and stories less. Collabstr's 2026 report, from over 21,000 collaborations on its marketplace, found brands paid an average of $193 per Instagram collaboration, against an average listed price of $214: most deals there are small ones, and 80% of all its collaborations cost under $300.

Within a tier, your views and engagement help decide where you land. Brands often weigh a price against the views it brings, at about $5 to $25 per 1,000, and accounts with above-average engagement often charge more. Work out yours with the engagement rate calculator before you pitch.

Instagram pays what gifts, subscriptions and badges earn in one payout, around the 21st of each month for the month before (bonuses around the 7th and 21st), once you're owed $5 in the US, or $25 elsewhere ($100 by wire). Set up a payout account early: without one you can build up to $500 a tool and $1,500 in all, and if you haven't added one within 6 months, those earnings are lost.

All of it needs your own content. Instagram only lets creators monetize what they made, helped make or appear in, and other people's videos can't earn without meaningful changes like commentary, parody or creative editing. Instagram adds that stitching clips together or adding a watermark doesn't make a post materially edited.

Get more views per reel. Views are what a brand checks a price against, and what every other app pays for. See how to get more views on Instagram Reels and how the Reels algorithm works.

Charge for more than the post. Influencer Marketing Hub names extended usage rights, whitelisting and paid amplification (the brand running your post as an ad) among the biggest reasons rates go up. Price them in rather than giving them away.

Post clips of your own long videos. They're your content, so they can earn, and one podcast episode or stream gives you a batch of reels. That's what Clyper makes: see podcast clips and stream clips.

Post the same clips on TikTok and Shorts. Both pay for views that Instagram doesn't: see what with the TikTok money calculator and the Shorts money calculator. If you clip other people's videos, campaigns pay you per 1,000 views on Reels too: run the numbers in the clipping earnings calculator.