How to turn a webinar into short video clips

A webinar is an hour of your best material, seen once by the people who turned up. Livestorm's 2026 benchmark report, from 33,786 webinars run on its platform in 2025, put the average at 175 registrants and 83 live attendees: fewer than half showed up. The replay doesn't make up for it. Replays open only to registrants averaged 3.97 on-demand views each, and public ones 14.6.

Webinar clips take the best minutes to people who never registered:

• LinkedIn, where your buyers already are. It takes vertical video, and shows videos in a full-screen vertical feed to the members who have it.
• YouTube Shorts and Instagram Reels, for reach beyond your followers.
• Emails: the follow-up to registrants who missed it, and sales emails that answer a question in your expert's own words.

So why don't more teams do it? Time. In the same report's survey of go-to-market teams, bandwidth and time was the most common blocker to repurposing (32%). This guide is how to do it quickly, by hand or with the cutting done for you.

A good webinar clip makes one point that someone who missed the webinar can follow. These are the moments to look for:

• Open on the point. Cut the “great question” and the “so, yeah”: start on the sentence that matters. See short video hooks.
• Lose the references to the room. “As you can see on this slide” and “we'll come back to that” make no sense out of context.
• Keep it short. 30 to 90 seconds is enough for one point. Trim the ends with the free video trimmer, which keeps the size and quality and runs in your browser.

Before you can clip it, you need the file. Where it goes depends on the app and how you recorded:

With a computer recording in Zoom, leave the computer on until the conversion finishes: Zoom warns that shutting down, sleeping or closing the laptop interrupts it, and an interrupted conversion can leave the files unrecoverable.

Then trim the dead air: the minutes of waiting for people to join, the housekeeping and the sign-off. The video trimmer cuts the ends, and the free remove silence tool takes the pauses out of a slow stretch.

A recording is wide (16:9) and a clip is tall (9:16), so a vertical crop keeps about 32% of the width. How that turns out depends on the layout you recorded:

For the screen-share stretches, you have three choices:

• Crop on the speaker when the point is what they say. A small speaker box enlarged to fill a phone looks soft, so this works best from a separate speaker file.
• Stack the speaker over the slide when the slide matters: a chart, a demo. The free split screen video maker does this in your browser, with one box on the speaker and one on the part of the slide that counts.
• Fit the whole slide when every part of it matters. The vertical video converter can fit the full frame into 1080 × 1920 with bars above and below, or crop it.

Clyper's auto reframe handles the first two on its own: it follows whoever's talking, and where a recording shows a screen with one speaker in a small box in a corner, it puts the speaker on top and the middle of the screen below. Keep slide text big and near the middle, and it reads on a phone.

• Caption every word. Plenty of people watch at their desk or on a train with the sound off, and captions let them follow anyway.
• Fix your own words. Speech recognition misses product names, acronyms, customer names and numbers. Check each one before you post.
• Keep text off the edges. LinkedIn asks you to keep key elements, text and logos clear of the video's edges, where its interface can cover them. The free safe zone checker shows the same for TikTok, Reels and Shorts.

A full transcript helps beyond the captions: it's how you find the moments without rewatching the hour, and it becomes the recap post and the follow-up email. The free video to text converter transcribes the recording in your browser with timestamps; see how to transcribe a video for cleaning it up. For the clips themselves, the auto caption generator times the words and lets you fix each line, and how to caption short videos covers styles and sizes.

Post the strongest first, a few a week, and let one webinar carry the weeks until the next:

One 1080 × 1920 file works everywhere. LinkedIn takes videos up to 15 minutes, in shapes from 1:2.4 to 2.4:1, which 9:16 sits inside, and any video you post may show up in its full-screen vertical feed (which LinkedIn says may not be available to all members yet). Shorts run up to 3 minutes. A webinar with more good moments stretches the plan to a fourth week. For a routine you can keep, see how to repurpose video content.

• The follow-up to no-shows. Lead with one clip, then the replay link. Put a still or a short GIF of the clip in the email, linked to the video, rather than counting on video playing inside it. The free video to GIF converter makes one.
• The next registration page. Thirty seconds of the last webinar shows what attending is like better than a paragraph does.
• Sales emails and calls. When a prospect raises an objection your expert answered on the webinar, send that clip.
• Onboarding and help pages. Demo clips answer “how do I” questions in under a minute.
• An open replay. In Livestorm's data, public replays averaged 14.6 on-demand views against 3.97 for gated ones. If your clips link to the replay, consider leaving it open.

By hand, each clip means finding the moment, cutting it, reframing it and captioning it. Clyper does those parts from the recording:

1. Upload the recording from Zoom, Meet or Teams (MP4, MOV, WebM or MKV, up to 4 GB and 4 hours), or paste the YouTube link if you posted the replay there, public or unlisted.
2. Choose how many clips, up to one for every 2 minutes and 30 in all, or leave it on Auto.
3. Clyper reads the transcript, picks the moments that work on their own, cuts each to whole sentences and scores its hook, so you post the strongest first.
4. It frames each clip 9:16 on whoever's talking, with a corner speaker box stacked over the shared screen, and captions every word in one of 5 styles, in 50+ languages.
5. Check each clip in the editor: fix a product name, trim or extend either end, then download 1080 × 1920 MP4s with no watermark.

A credit is a minute of video, however many clips you ask for: an hour-long webinar uses 60 credits and can give up to 30 clips, so Starter's 150 credits a month cover 2 webinars. Clyper doesn't post or schedule, write your post copy, add B-roll or take Zoom, Meet or Teams links: upload the file, or paste a YouTube link. Where each app keeps the file: Zoom, Google Meet and Teams. More in webinar clips with Clyper.