AI video repurposing: one recording in, a month of clips out

Video repurposing is turning one long recording into many short pieces for other channels. Done by hand, that means watching the whole thing, marking the good parts, cutting each one, reframing it to vertical, keeping the speaker in shot and captioning it: an afternoon for one webinar. An AI repurposing tool does the watching and the cutting, so your time goes on choosing and posting.

Clyper does the video part, start to finish. It reads the whole transcript, picks the moments that stand alone (the insight, the story, the answer to the best question), cuts each to 20 to 60 seconds on whole sentences, frames whoever's talking and captions every word. When a speaker is a small box in the corner of a shared screen, it can stack them over the middle of the slide.

A credit is a minute of video, however many clips you take. Post one clip a day per channel and a single hour-long recording covers a month. A posting plan for one webinar is in how to turn a webinar into clips, and a weekly calendar from the free content calendar generator.

• TikTok, Instagram Reels, Facebook Reels and YouTube Shorts all fill the screen with 9:16, so each clip posts as it is. Upload the file to each app rather than sharing from one to another.
• LinkedIn takes a vertical video as it is. Upload the clip itself and leave LinkedIn's auto captions off, since the captions are in the video: see how to post video on LinkedIn.
• A square or 4:5 feed post? Clyper makes 9:16 only; the free video resizer turns a clip into either shape.

People talking. Clyper picks moments from what's said, so it does best with:

• Webinars and recorded calls from Zoom, Teams and Google Meet.
• Podcasts, including ones recorded on Riverside or StreamYard.
• Talks, keynotes, lessons and interviews.

A silent screen recording or a music video gives it little to work with. Every source, and how to get the file out of each app, is on recordings to clips.

On Pro and Studio, the brand kit keeps up to 10 caption styles with your colors, font, size and placement, and every clip can open with its hook as an on-screen headline for 4 seconds, which you can reword. No plan adds a Clyper watermark. For a team clipping a backlog, Studio queues 10 YouTube links at once with priority processing: see Clyper for businesses and for social media managers.

Some repurposing tools also write blog posts, newsletters and show notes from a recording. Clyper doesn't: it makes video clips, and makes them well. For the words, the free video to text tool transcribes a recording in your browser, and how to repurpose video content covers the rest of the routine. Clyper doesn't post or schedule either: download the clips and use your scheduler.